5 Reasons Why You Should Avoid Static Design at All Costs!
Most of the businesses view design as a cost they want to minimize. After all, there is no guarantee that costlier design will be better!
The problem comes when we start applying the same principle to our marketing collateral, especially our email newsletters. Lately, email newsletters have become the new method of creating a brandís own marketing channel with the customerís permission in the customerís own ecosystem.
That said Ė static design can hamper all the effort you might have put into crafting your email marketing strategy. Here are 5 reasons why you should definitely avoid static design: